Dental Care, Startup, Obamacare, Gaps

A Dental Care Startup Sees Profit in Obamacare's Gaps - Businessweek: "The Affordable Care Act is expected to bring millions of Americans into the health-care system, increasing market opportunity for industry incumbents and startups alike. Less heralded is the business potential from individuals who slip through Obamacare’s gaps. A startup called Brighter, which helps people without dental insurance get better prices from dentists, sees itself in the latter category. Noting that Obamacare isn’t likely to improve access for the more than 135 million Americans who lack dental coverage (PDF), it aims to do what traditional insurers do: use economies of scale to negotiate better prices for them. As of today, Brighter Chief Executive Officer Jake Winebaum says that patients who use his company’s platform to book appointments with 350 participating Los Angeles dentists will pay, on average, 53 percent less than standard out-of-pocket costs. The Santa Monica (Calif.)-based company, which has raised $15 million in venture capital, plans to profit by charging dentists to access uninsured patients. . . ." (read more at link above)

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